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CiRBA Names Cynthia Bliss Chief
Financial Officer

Former Executive Risk Group CFO Joins Management Team to Focus on Growth

Toronto, Ontario – September 24, 2008

“We are very excited to have such a financially astute and experienced professional joining our executive team,” said Gerry Smith, president and chief executive officer of CiRBA. “The experience and knowledge that Cynthia brings in mapping out financial growth for enterprises of varying sizes will allow CiRBA to continue to gain exposure on a worldwide level.”

With more than 27 years of experience as a senior financial executive focusing on growth, start-up and restructuring situations with large and small enterprises, Bliss comes to CiRBA from the Executive Risk Group, a casualty insurer supported by Lloyd’s of London. While serving as CFO at Executive Risk Group, she assisted in launching the company and implemented numerous mission critical systems as well as helped raise private equity funding. In her former role, Bliss was instrumental in developing business plans; played a key role in negotiating the contract with Lloyd’s of London syndicates and shareholders’ agreements, and raising funds from investors; and established the corporate development function.

Bliss held similar positions at Proponix, an independent in-sourcing company in Toronto, where she managed corporate services and infrastructure throughout Canada, Australia, Hong Kong and the U.S., and for various business units at Royal Bank of Canada, where she spent over a decade working in the Wealth Management division. A chartered accountant, Bliss holds a Bachelor of Commerce degree from the Michael G. DeGroote School of Business at McMaster University and is a member of the board of directors of St. Stephen’s Community House.

“I am delighted to be joining CiRBA at such an exciting point in the company's evolution,” said Bliss. “

About CiRBA Inc.
CiRBA is a leading provider of Placement Intelligence Technology™. CiRBA software enables IT organizations to operate the most cost effective virtualized data center possible. Only CiRBA’s Placement Intelligence Technology™ continually captures and analyzes technical, business, and resource constraints to safely guide workloads to the right physical or virtual infrastructure. For more information, visit www.cirba.com.

All product and company names herein may be trademarks of their registered owners.


Media Contact:
Kim Baker
PAN Communications
978.474.1900
CiRBA@pancomm.com
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